Lyrical Media
A blog about media matters by Carole van Grondelle . . .
Using your social media smarts
Congratulations to Deer Industry NZ for using its social media smarts to avert potential damage to its valuable American market. It’s the second time I’ve heard of a New Zealand food industry body using social media to mitigate negative publicity, and correct misinformation in the international marketplace. The other was the Seafood Industry Council late [...]
A letter to Paul Henry
When I was a journalist, I was very aware of the media’s role as both mirror and manufacturer of public opinion. In my day, journalists worked hard to ensure they were newsmakers not the news itself. With the rise of celebrity TV journalism, that’s all gone out the window. Ask Paul Holmes or Alison Mau [...]